It is important that businesses do branding. With branding, you are able to reach out to your customers with your beliefs. You will find many different types of brands form the iconic, unforgettable, and the ordinary. How can your logo stand out? What colors are appropriate for your brand?
There is such a thing as the psychology of colors. It is how people’s emotions and thinking are stirred when they see a specific color. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. Our thinkings are affected by colors. Each color speaks to us differently. When a business uses certain colors in their logo, it helps to communicate the philosophy of the brand.
Questions about your business should be asked before creating your logo. Is your market targeting males or females? Are you going for the trendy or the classy? Do you have an age group in mind for your target market? Is your business high-end or middle-class? These questions help your business create a logo that truly speaks to your audience. It can help solidify your brand.
Different colors evoke different feelings in us. Entering a blue room will give you a different feeling from entering a yellow room. And although there are variations in color, the color itself speaks something to us. The colors are listed below and how it makes us feel and think.
There are two categories of colors, the warm colors and the cool colors. Let’s look at the warm colors first.
Red is a color that attracts men. It is associated with fire and passion. There is urgency in the color red so it can help grab anyone’s attention. You get pumped up and it increases your heart rate.
With orange, you get a friendly, playful color. It shows overall energy. It is great with children.
Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. Too much yellow is distracting, so make sure to mix it with other colors for balance.
Here now are the cool colors.
Many logos contain the color blue. If you use blue for your logo, then it represents tranquility, peace, and maturity. You make people trust your brand if you add blue to your logo.
Green is associated with the outdoors. The color is about newness, whether in health or in wealth. The green color gives peace in your heart and a desire to promote growth.
If you want a luxurious logo, the go for purple. Your logo can be grand and distinguished with purple but with a sense of mystery to it.
Brown appeals to male audiences because it is a serious color being earthy and tough-guy.
In its own category is black and white. You get a powerful logo if you combine black and white with other colors.
In this website, you will learn more about logo colors so check it out!
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