One thing that you should know is that the majority of businesses understand the power of search when it comes to attracting customers to their websites. You should also know that having a lot of people visiting your site does not mean a lot when they are not the right people. What is more annoying is investing in a quality website, sorting out your SEO as well as creating exciting content and you don’t seem to reap the benefits. This should not worry you anymore because several signs will tell you that your traffic quality is poor and you need to adjust. By the end of this topic, you will be able to discover more signs of poor quality website traffic.
One of the signs of poor quality traffic is time spent on site. You should understand that when someone arrives on your site and leaves without looking deeper into it thus a sign of wrong customers. This is something that you can analyze using categories such as bounce rate, time spent on your site and the average number of page views. But one thing that you should understand that this might be happening for a reason. This might be because your messaging is off or your site does not explain itself properly. If that is the case, you should revisit your strategies and refocus on your SEO efforts to make sure that you are attracting the right people.
Apart from that, we have when the visitors are arriving through the wrong keywords. In this case, it is advisable that you keep close table on the keywords that are used to find your site because it could be that you are ranking on wrong terms. It is also possible that the wrong page is ranking for the keywords that you are using and this will make your visitors to end up on a page that is irrelevant to what they are looking for. For that matter, you will have to hire the best SEO services so that they can help you in correcting the issue with keywords making the clients find what they are looking for.
Besides, we also have poor conversion rates. It is true that there are businesses that invest a lot of money in SEO but still don’t make any sales which are because they fail to convert visitors into customers. You should know that conversion rate is your best shot of determining the quality of traffic. Therefore, if you are struggling to convert visitors to customers, you should identify an SEO agency of conversion rate optimization to help you out with your situation.
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